Brand Awareness Surveys

In the world of marketing, the more people that are aware of your brand the more they are likely to buy your product. Companies spend a fortune to build this awareness and to leave a lasting impression on the clients. The natural instinct is to assume that after spending a fortune on marketing promotions, the clients are aware of your brand and products. But you always need data to back support this claim. To avoid guesswork, Research Hub helps clients to among others measure:
• Brand recognition: the goal here is to measure the percentage of the target market that knows a particular brand and or product. Why is this metric important? Awareness of a brand is a precursor to consuming its product. A client aware of the product is likely to be interested in knowing more about the product and possibly consuming it eventually. 
• Brand recall: The intention here is to know the percentage of the niche market that recognize your brand and or product without being prompted. This particular cohort represents the low hanging fruit that can be converted into loyal customers but there is always a need to know who they are, where they are, their consuming habits among others. 
• Brand trust: the trust clients have of the product says much about their long-term loyalty. Research Hub will measure the degree to which clients trust a particular brand in relation to competitors. Knowing this can be a game changer especially the reasons for lack of trust are discovered and acted upon.
• Brand loyalty: brand loyalty can mean different things in different contexts. It may mean a customer who consumes multiple products from the same brand. It may mean a client who recommends a product to other consumers. It may simply mean a customer who spends more on key products. We help companies to gather insights on their loyal customers by building a profile of who they are and their consumption patterns. 
• Consumer profile: We help companies to understand their customer base in terms of demographic characteristics. A shift in the demographic characteristics of the clients may necessitate a need to readjust the marketing promotion strategies to achieve best outcomes.