Between 75-95% of new products churned out fail to garner consumers’ interest according to several studies. So why do the likes of Apple and Samsung achieve high success rates for their latest versions of mobile handsets and why did Nokia fail to achieve the same level of success? In general, products fail because of lack of enough preparation, and product testing according to experts. Most companies spend so much on research and development but a big portion of this budget goes to branding and engineering aspects. Less is spent on understanding the tastes and preferences of the niche market later alone consumer behavior.
Research Hub has specialists who will test your product before roll out. We use innovative techniques that are proven to elicit a reaction from even the shyest clients. We deliver insights in the friendliest formats and keep data as confidential as can be. To enhance the user experience, we also collect customer feedback on the existing products on behalf of the clients.
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